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QUESTION PERIOD — Ministry of Canadian Heritage

CBC/Radio-Canada

December 6, 2023


Hello, minister, here I am. Don’t worry, you’re not the only one not to notice me sometimes.

Broadcasting the news is one of CBC/Radio-Canada’s primary missions. We see that over the past 20 years, more than 80% of the public broadcaster’s news programming is no longer on traditional channels and is reserved for CBC News Network and RDI, two cable channels whose ratings aren’t always great.

Since your government seems to believe that quality news needs to be accessible, explain to us why Canadians must pay a monthly cable subscription to have access to news produced by Radio-Canada, in addition to paying taxes.

Hon. Pascale St-Onge, P.C., M.P., Minister of Canadian Heritage [ + ]

Thank you very much, Senator Dagenais. I can see you clearly. You’re right in saying that, in recent years, CBC/Radio-Canada has sought to diversify its revenue to support its mission and mandate with the help of digital platforms and other means. It is essential that, together, we’re able to reconsider and reimagine the public broadcaster based on today’s reality and market challenges, as well as best practices. That is what we should expect from a public broadcaster supported by public funds.

You’re right in saying that the news should be accessible to the entire population, particularly when it’s produced by our public broadcaster. We’re aware of the financial difficulties being encountered right now by CBC/Radio-Canada, like all of the other media outlets. That has led to a significant drop in advertising revenue and an increase in production costs. That is part of the reality, and we need to take that into account going forward.

Canadians, armed with their phones and tablets, now have round-the-clock access to weather forecasts. The tax dollars of these same Canadians pay for Environment Canada’s weather service, available to everyone. Technology has evolved over the past 30 years and the CRTC should perhaps take note.

Do you think that the time has come for the CRTC to end the mandatory channel status granted in 1989 to The Weather Network? The channel is funded by monthly payments that 10 million Canadian cable subscribers are forced to make to the Pelmorex company, whether they need it or not. I think it’s time for the CRTC to adjust to the realities of 2023.

Ms. St-Onge [ + ]

Thank you for your question. It’s also important to respect the CRTC’s independence and to have a regulator that analyzes and considers the statements and comments of the general public, while also accounting for the broader market realities affecting the various broadcasters.

This question will have to be put to the CRTC. Modernization of the Broadcasting Act now allows for more flexibility in adjusting the regulatory framework.

I’ll leave it up to the CRTC to comment on that.

Hon. Andrew Cardozo [ + ]

Minister, welcome to the Senate.

First of all, congratulations on the agreement with Google, which you announced on the heels of Bill C-18. This is a very important development.

My question is about CBC/Radio-Canada’s long-term future. What is your vision of the CBC over the next five to 10 years in terms of programming and technology?

Hon. Pascale St-Onge, P.C., M.P., Minister of Canadian Heritage [ + ]

That’s a good question. Yes, I have my views on what a public broadcaster should look like in the 21st century, but this question needs to be debated among Canadians.

Despite the diversity of platforms, despite access to content and the amount of content Canadians can access today through technology, I think it’s even more important that Canadians are able to rely on their public broadcaster, in such a context. As we know, despite the diversity and the quantity of content, fewer and fewer media outlets, for example, can produce the news content that is essential to democracy. There are fewer and fewer private broadcasters or private producers that have the means to showcase less commercial aspects of our culture, up-and-coming talent and more specialized cultural spaces, while at the same time adding to the diversity of this country.

In that context, I think we need to strengthen our public broadcaster and ensure its long-term viability and sustainability, so that it can continue to play this very special role as our public broadcaster.

Senator Cardozo [ + ]

Minister, in today’s world, where there are many broad changes happening, both here and in the media, will CBC/Radio-Canada play a key role in the coming years?

Ms. St-Onge [ + ]

I think so.

One of the things that I find most disappointing is all that we’ve lost in terms of international journalism, for example. Fewer and fewer media outlets have the capacity to send journalists to different parts of the world to tell us what is happening there and to bring us the Canadian perspective on the various events that are occurring around the world.

That’s one example of something that CBC/Radio-Canada should be doing. We know that a lot of budget cuts had to be made at Radio Canada International over the past decade. That’s a big loss, because, now more than ever, we need that Canadian perspective to explain to Canadians what is going on.

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