QUESTION PERIOD — Health
Advertising Directed at Children
June 22, 2023
My question is for the Government Representative in the Senate. Senator Gold, as we have seen time and again, industry remains a vital partner in Canada’s agriculture and agri-food sectors, from the adoption of the Grocery Code of Conduct to partnering with the Canadian Agricultural Human Resource Council for a national workforce strategy. Agriculture and Agri-Food Canada and other federal departments, along with stakeholders and policy-makers, know the importance of collaboration with industry in the ag sector. This helps to guarantee progressive and innovative approaches in making sure Canadians have access to healthy, high-quality foods.
The Association of Canadian Advertisers, along with Food, Health & Consumer Products of Canada, Restaurants Canada and the Canadian Beverage Association, developed a code and guide for the responsible advertising of food and beverage products to children. These organizations represent companies like Ferrero North America, Coca-Cola, General Mills, Campbell Company of Canada, Burnbrae Farms, Cavendish Farms and many more. This ethical guideline and code often far exceed measures laid out in the proposed Bill C-252 and it goes into effect July 1 this year.
Senator Gold, my question is: Why are the code and guide not being considered in the process of adjusting the regulations to marketing to children? Why is your government not collaborating and engaging with all industry stakeholders, instead denying the aforementioned organizations the opportunity to appear during the committee stage of Bill C-252 in the other place? When will your government reach out to these organizations and work with industry? Thank you, meegwetch.
Thank you for bringing the chamber’s attention back to the important issue of supporting healthy eating habits for everyone, including children, which we dealt with in the past.
With regard to the code you mentioned, I have been advised the code would only apply to its members, and only on a voluntary basis. While many of Canada’s food and beverage industry stakeholders are members of the signatory associations, I understand the code would not apply to a large number of small- and medium-sized enterprises as well as some large retailers and companies. Instead of adopting a voluntary code that may or may not apply to a given industry member, Health Canada issued a policy update two months ago — in April 2023 — with regard to restricting the advertising of food and beverages to children, starting with the advertising on television and in digital media. I have been advised that this policy update, which is the first step in the drafting of regulations, was informed by extensive consultations with the industry and partners between 2016 and 2019.
